Rants Corner 
Across all sectors in the world today, business trends exist to continue to face rapid transformations in the midst of climate change, political and economical power tussles. To keep up with this fact and keep operations running successfully, businesses have to keep evolving.
From dynamic changes in consumer behaviors to innovative technology, check out four top business trends dominating the professional scene today.
- A Healthy Balance Between Artificial Intelligence and Human Intelligence
Automations, Automations, and more Automations! 2022 has solidified the grand idea that a digital shift has come to stay with new technological advancements surfacing every day. Essentially, a business needs to determine the roles best suited for artificial intelligence, and the ones that can efficiently get handled by human intelligence. It’s not here to replace the human mind or ingenuity, it’s simply here to act as a supporting tool.
Some of the uses of artificial intelligence include data analysis, customer relationship management and personalization, cyber security, process automation and an overall increase in output. Whether it’s limiting human error, acquiring greater business insights or reducing typical operational timelines, AI is a trend worth following!
- The Utilization of Social Media
If you’re currently running a business without a social media presence, the odds are most likely not in your favor, especially if your primary target market contains an online demographic. The importance of social media in business marketing and e-commerce will continue to increase in years beyond its existing giant stake in 2022. According to research, 3.96 billion social media users were recorded as of January, and the average person within that figure shuffles between seven different social networks in a month.
What are we saying? Get online and get involved! The beauty of social media is you have an array of platforms to choose from, all offering different benefits to digital marketing and a holistic return on investment. To name a few, Facebook, Twitter, Instagram and YouTube continue to give businesses publicity and a large market share to thrive. Take Tik Tok for instance, which has become the world’s most-loved social haven. In 2020, it reportedly generated $1 billion in revenue, mostly from ads on the platform. So here’s the nudge you need! Win with social commerce this year and watch your business bloom.
- Authenticity and Purposefulness
In the current age of volatility, political division and to put it quite frankly, a million and one businesses or more, it’s important to stay true to key messaging. Yes, digital innovations and automation are taking over but your customers still require an emotional connection to your brand that sets you apart in the market and seals your service in their hearts. The tech-savvy consumers of today are slowly rejecting manipulative messaging that lacks sincerity and concern for their needs.
Basically, there is a universal hunger for genuineness. You can start by strategically creating and integrating a business narrative that serves a purpose and bottom line. Let your messaging resonate with your business, products, and services.
Remember, authentic businesses drive profit and inspire.
- A Domination by the Metaverse
A new virtual world is taking over, and it’s here to provide seamless and realistic access to all kinds of projects and entertainment, including work opportunities. Say Hello to the Metaverse! Its ecosystem is expected to have a direct impact on the future of the professional and technology sector. Simply put, it comes with increased economic opportunities for business owners and unlocks new avenues for buyers to connect with products and services.
Additionally, the metaverse ushers in new currencies and transactions like NFTs and cryptocurrencies, as well as streamlining remote employee communications. If you’re a business that seeks to leverage mixed realities and physical world experiences, then you want to hop on this trend. It is set to help with innovation and experimentation to grow your customer base on a secure framework.
